Riverside’s private equity portfolio


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Affinitiv is a leading marketing technology company serving automotive manufacturers (OEMs), dealership groups, and individual dealerships. Through a technology-driven and consultative approach, Affinitiv enables dealerships to produce, manage, measure and optimize omni-channel communications to drive brand loyalty and increase revenue. Affinitiv’s marketing automation and technology platform is designed to provide a 360° view of customer, vehicle, dealership and marketing campaign effectiveness all in one place. Affinitiv’s digital and analytics capabilities support a consistent customer experience through the entire ownership lifecycle.

Acquired :
August 2019
Industry :
Business Services , Software & IT
Region :
North America
Location :
Chicago, IL
Website :
News Releases :
Riverside’s Latest Investment Helps Automotive Go Automatic